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Prevention is better than cure

A behavioural science guide to understanding, preventing and handling client complaints.

Why do clients complain, even when the advice was sound and clearly explained? The answer has far more to do with psychology than most people realise. This field guide draws on established behavioural science to explain why complaints arise, how memory and perception influence what clients remember and what advisers can do to protect client trust and prevent complaints before they take root.

The result is a practical, evidence-based guide for advisers who want to understand their clients better and protect the trust they've worked hard to build.

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This guide is CPD accredited and worth 1 hour of CPD.
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BareRock Limited is an appointed representative of IFAPROSURE Limited which is authorised and regulated by the Financial Conduct Authority. Our registered address is: 2nd Floor, 4C Albion Street, Halifax, HX1 1DU. Our company is registered in England and Wales No: 12667957.
BareRock Limited is entered on the Financial Services register under reference 950684

BareRock Claims Limited is registered in England and Wales with registration number 12668418.
Our registered address is: 2nd Floor, 4C Albion Street, Halifax, HX1 1DU.
BareRock Risk Management Limited is registered in England and Wales with registration number 12667968.
Our registered address is: 2nd Floor, 4C Albion Street, Halifax, HX1 1DU.
BareRock Claims Limited and BareRock Risk Management Limited are not regulated by the Financial Conduct Authority, They are both subsidiary firms of BareRock Holdings Limited so are part of the same group of companies as BareRock Limited.
The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses aren't able to resolve themselves. To contact the Financial Ombudsman Service please visit www.financial-ombudsman.org.uk.